Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

The Critical Unmet Need for AI Use Training

AI Rob Enderle -
We saw some troubling artificial intelligence (AI) coverage recently. There was an artist who won an art contest with AI-created art, and folks were screaming foul. Then we had concerns about how...

Using AI for Better Decision-Making

AI Rob Enderle -
If you’ve been working in corporations for any length of time, you probably have realized that many of the decisions that executives make are bad, their negative nature is generally covered up,...

Autonomous Vehicles and the Problem With Poorly Created AI

AI Rob Enderle -
Artificial intelligence (AI) is a critical technology that is advancing incredibly quickly but most implementations I and other analysts have reviewed have failed to meet expectations.  Often the reasons include a lack of...

Lenovo TruScale and Everything-as-a-Service

Big Data Rob Enderle -
Lenovo’s TruScale, announced back in February of 2019, TruScale is Lenovo’s effort to get ahead of the as-a-service trend and come up with an umbrella service, somewhat like IBM’s multicloud effort in...

IBM Shares Path to Quantum Advantage

Big Data Rob Enderle -
IBM recently spoke to their partnership with JSR and how they were applying their extensive knowledge of quantum computing to address real-world problems.  They again highlighted that there is a subset of important...

The Critical Nature of the AI Ethics Advisory Board

AI Rob Enderle -
Companies like IBM that have pioneered artificial intelligence (AI) and have the power and reach of a multinational have the resources to create an internal ethics board, and IBM has what I...

Rockport Networks and Network Topologies

Networks Rob Enderle -
Market disruption tends to happen in the technology industry on a regular basis.  We started out with cell phones being just wireless phones, and the market was dominated by companies like Motorola and...

DroneUp and AI Drone Delivery

AI Rob Enderle -
Drones have been making the news ranging from how they have redefined the battleground in Ukraine, to becoming a viable and safer alternative to fireworks to what we will be talking about...

Recommender Systems and Online Sales Performance

AI Rob Enderle -
I recently received a reminder about NVIDIA’s on-demand virtual Recommender Systems Summit. But this also reminded me that recommender systems, backed by more powerful artificial intelligence (AI), are increasingly a critical part...

Computer Vision AI: Parsing Concepts From Smarter AI and Qualcomm

AI Rob Enderle -
I met with Chris Piche, CEO of Smarter AI, recently, and I’ve been following Qualcomm’s Connected Intelligent Edge effort for some time.  In some ways, the two companies are potentially synergistic in that...

Intel and the AI Race

AI Rob Enderle -
I recently attended a briefing on artificial intelligence (AI) hosted by Kavitha Prasad, the VP and GM of Intel data center, AI, and cloud execution and strategy.  Intel was one of the first...

Comparing Water and Immersion Cooling for Servers

Big Data Rob Enderle -
I recently visited Lenovo, which claims, with a solid foundation, to be a leader in water cooling. It is hard to argue with that position, given Lenovo is aggressive in implementing this...
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