Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Ford, Cisco, and the Future of Autonomous Vehicles

Big Data Rob Enderle -
One of the more interesting sessions at the recent Cisco Live featured Ford CEO Jim Farley on stage talking about the future of electric and autonomous cars. Ford is one of the few...

GRC and the Latest in Immersion Cooling

Data Center Rob Enderle -
I attended Dell Technology World recently and on the show floor was a container that looked like it would be more at home on a “Star Trek” set than in a data...

BCG and the Path to Ethical AI

AI Rob Enderle -
I had a nice chat recently with Steve Mills, chief AI ethics officer at BCG, about its “AI Ethics Code of Conduct,” which surrounds the firm's efforts to develop and sell AI...

Microsoft Introduces PC of the Future at Build

AI Rob Enderle -
Microsoft Build is my favorite Microsoft conference, because it showcases the things that developers can, are, and will do using Microsoft’s products. The live version of Build 2022 was last month, and...

The Importance of IBM’s Expanded Quantum Roadmap

Applications Rob Enderle -
IBM's recently expanded its "Quantum Roadmap." It's important, because it shows that if you aren’t developing quantum programming skills now, you’re already behind.  Up until now, most of us were still thinking that...

Dell’s Effort to Deal With the Biggest Remote Work Problem

Careers Rob Enderle -
Editor's note: The author's firm provides advisory services to various companies, including Dell Technologies. Dell is interesting in a way that shouldn’t be interesting. It’s a technology company that has truly embraced operating...

IBM’s Pivot and Multicloud Focus

Cloud Rob Enderle -
IBM was previously known for being a one-stop shop because of its extreme breadth of products and services. This extreme breadth turned out to have advantages and disadvantages over the years. Eventually,...

Why Dell’s Own IT Group is Customer Zero

Applications Rob Enderle -
Dell Technologies recently held an analyst update on how they are using their own IT service organization to improve their products and services over time, and it is worth sharing as a...

IBM’s Potential Quantum AI Advantage

AI Rob Enderle -
IBM has two moonshot efforts that are potentially game changing for both the company and the industry: Watson and related artificial intelligence (AI) efforts; and the company’s quantum computing initiative.  They are both...

Microsoft Windows 11’s Use of AI

AI Rob Enderle -
Microsoft hosted an event recently to highlight the future features of Windows 11.  Given we are increasingly at risk of cyber warfare, the most important upgrade to Windows 11 is its security focus...

NVIDIA’s OVX and the Misconception of Digital Twins

AI Rob Enderle -
We saw our first glimpse of what a true digital twin could be at NVIDIA’s GTC last month. For many of us, it cleared up a misconception we did not know we...

Blending AI Announcements From NVIDIA’s GTC

AI Rob Enderle -
NVIDIA made a series of announcements and presentations this week at its latest GTC event (the keynote is worth watching). I had a chance to briefly chat with one of my favorite...
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