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Bottom Line
Salesforce Einstein Analytics Cloud is a natural fit for organizations seeking a data mining solution that are already using Salesforce CRM. It provides detailed operational data analytics reports as well as dashboards for Salesforce data. The interface offers point-and-click functionality, including interactive visualizations and analysis for both Salesforce and non-Salesforce data.
The strength of the vendor’s AI and machine learning components have recently elevated the BI platform and made it more appealing to a broader set of users. The platform supports mobile devices and apps.
Product Description
Salesforce Einstein Analytics Cloud offers different tools for different groups, including sales and marketing. The data stream can send alerts about buying signals, key account developments and team performance. The platform, which offers a dedicated SDK, also produces web and mobile traffic analysis, customer engagement and scoring data, and insights into social behavior.
The platform offers tools to embed intelligence into enterprise apps and services. It can tap data to dynamically personalize and contextualize web sites and apps. A strong partner ecosystem provides additional ETL, data science and machine learning capabilities. This enhances already powerful analysis capabilities.
Overview and Features
User Base
The Einstein Analytics Cloud is designed for a spectrum of data users, including senior level executives. Many functions are click and select, However, some functions can be too complex for casual users.
Interface
Graphical drag-and-drop.
Integration
Salesforce Einstein Analytics connects to the vendor’s flagship CRM solution as well as outside data sources. The platform supports R code for additional functionality. The platform also offers APIs and custom bots that augment and extend various business processes.
Reporting Formats
The platform exports to Salesforce Analytics Platform (formerly Wave), which offers reporting features, dashboards and tools.
AI and Machine Learning Support
Yes. Extensive tools for CRM, the Internet of Things (IoT) and other functions. The platform supports recommendations, customer scoring, social insights and sentiment and more.
User Sentiment
Salesforce Einstein Analytics received a rating of 4.2 at Gartner Peer Review. However, some competitors have questioned the fine print in Salesforce contracts.
Pricing
For Salesforce users, Einstein Predictions costs $75 per user per month. It’s necessary to contact the vendor for pricing on a far more advanced analytics platform with built-in intelligence features. Other modules vary. Einstein Recommendations costs between $1,250 and $3,750 per user per month (higher for a customized version). Einstein Social Studio add-on runs $1,250 per user per month and up. Other components are available for varying amounts.
| Salesforce Einstein Analytics Cloud | |
|---|---|
| Focus | Designed to extract data from Salesforce CRM and sales and marketing data sources. |
| Key features and capabilities | Powerful machine learning and AI. Robust SDK. A strong partner ecosystem provides additional ETL, data science and machine learning capabilities. |
| User comments | High customer ratings. Powerful and efficient at a reasonable price. Some complaints about limited built-in ETL tools and navigation. |
| Pricing and licensing | Einstein Predictions costs $75 per user per month. Einstein Recommendations costs between $1,250 and $3,750 per user per month (higher for a customized version). Einstein Social Studio add-on runs $1,250 per user per month and up. Other components vary. |
