AUSTIN, Texas and NASHVILLE, Tennessee — The sewing machine maker SVP Worldwide is using software by Oracle to offer a better customer experience (CX).
SVP Worldwide’s 171 stores upgraded to the latest Oracle point of service (POS) and retail customer relationship management (CRM) software, according to Oracle this month.Â
The upgrade was led by Oracle Retail Consulting (ORC).
SVP is the parent of several brands, including SINGER, HUSQVARNA VIKING, and PFAFF.Â
With Oracle Retail Xstore Point-of-Service, SVP can better connect with its in-store shoppers. For example, SVP Worldwide associates can use their mobile devices to step away from the cash register to “ideate with the customers and provide a deeper level of customer service.”Â
SVP associates can also use Oracle Retail Customer Engagement to get a complete view of the customer’s history and preferences to better engage with shoppers and offer a more personalized approach, such as gift cards and promotions for new and existing loyalty program members.
The implementations combine Oracle’s “continual innovation in our omnichannel retail portfolio combined with the deep knowledge of our consulting group,” said Mike Webster, SVP and GM, Oracle Retail.Â
Webster said that for a specialized craft, such as sewing, “It’s so important to have knowledgeable associates that can really get in and help customers anywhere in the store.”Â
“SVP Worldwide will be able to give customers that highly personal experience they are looking for,” Webster said.
Kevin Blanchard, CIO at SVP Worldwide, said, “By bringing agility to the customer experience, we can deliver a more fulfilling shopping experience in our stores.”
“From an operational point of view, this project allows us to incorporate the needs of our store associates, while lowering support and hardware costs,” Blanchard said.
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